How the Test of Nike Product Launches Works and how to participate
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Have you ever wanted to be one of the first people to try Nike’s newest gear before it hits the shelves? Through the official test of Nike product launches, that’s exactly what you can do.
Nike has a unique program that sends exclusive shoes, apparel, and accessories to selected participants, who test them out and share their honest feedback, helping shape future releases.
Whether you’re a casual runner or a serious athlete, Nike might want your opinion. Find out how to become a Nike product tester!
Can I Really Get Exclusive Nike Items to Test?
Yes, and they’re completely free! By joining the test of Nike product launches, you may receive sneakers, leggings, performance shirts, sports bras, and even jackets.
These aren’t random products either, they’re carefully chosen based on your profile, lifestyle, and size preferences.
Testers are expected to use the products regularly during the trial period and report back on things like fit, durability, and performance. This helps Nike refine their gear before it’s officially released.
Curious about how to apply? Click here to learn how to join the Nike Voice of the Athlete program.
What Types of Products Can I Receive?
Participants may receive gear from multiple Nike categories. From trail running shoes to compression wear, every item sent is part of a real product development process.
Depending on your activity type, age, and style, you could be testing anything from a new Air Max prototype to a winter running jacket.
Here are some examples of products you might receive:
- Running shoes (e.g., Air Zoom, Pegasus prototypes);
- Performance jackets and outerwear;
- Compression leggings and shorts;
- Training tops, tanks, and t-shirts;
- Basketball, soccer, or gym-specific footwear;
- Accessories like socks, backpacks, and caps.
Each item is selected to match your personal profile and activity level, giving Nike the best insight into how their gear performs in real-life situations.
Why Does Nike Offer Testing Programs?
Nike’s product testing programs are a key part of the company’s research and development (R&D) process.
Before launching a new sneaker, apparel line, or accessory on a global scale, Nike wants to ensure the product performs well in the real world, not just in the lab.
Instead of relying solely on controlled tests and simulations, Nike believes in the power of real-world feedback. That’s where the test of Nike product launches comes in.
What Kind of Testers Is Nike Looking For?
Nike welcomes a diverse group of testers: runners, basketball players, gym-goers, and even weekend walkers.
You don’t need to be a professional, just someone who’s active and willing to provide honest feedback.
Age, gender, sport type, and location all help determine if you’re a match for upcoming test cycles.
Want to Join the Nike Product Testing Team?
You don’t have to be an influencer or athlete to participate. If you’re committed to testing gear and sharing your thoughts, you might be exactly who Nike is looking for.
Find out how to apply and become a product tester in the Nike Voice of the Athlete program.
